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~person:"Zhang, Yufei"
~subject:"Consumer behaviour"
~subject:"Innovation management"
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Search: person:"Calantone, R."
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Consumer behaviour
Innovation management
Konsumentenverhalten
3
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand management
2
Markenartikel
2
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2
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Zhang, Yufei
Calantone, Roger J.
30
Harmancioglu, Nukhet
4
Di Benedetto, C. Anthony
3
Droge, Cornelia
3
Hult, G. Tomas M.
3
McNally, Regina C.
3
Chaudhuri, Malika
2
Dentoni, Domenico
2
Durmusoglu, Serdar S.
2
Peterson, H. Christopher
2
Randhawa, Praneet
2
Tonsor, Glynn T.
2
Townsend, Janell D.
2
Voorhees, Clay M.
2
Allen, Chris T.
1
Baldus, Brian
1
Baldus, Brian J.
1
Bolumole, Yemisi A.
1
Bonner, Joseph M.
1
Chen, Lin
1
Chiang, Jeongwen
1
Chiou, Jyh-She
1
Cockrell, Seth
1
Dean, Tereza
1
Durmuşoğlu, Sedar S.
1
Durmuşoğlu, Serdar S.
1
Eisend, Martin
1
Evanschitzky, Heiner
1
Griffith, David A.
1
Huddleston, Patricia
1
Hughes, Douglas E.
1
Jean, Ruey-Jer Bryan
1
Kang, Wooseong
1
Ketchen, David J. <Jr.>
1
Kim, Daekwan
1
Melnyk, Steven A.
1
Montoya, Mitzi M.
1
Nguyen, Hang T.
1
Ozkaya, Elif
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
4
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1
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
2
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
3
Effects of firm-, industry-, and country-level innovation on firm performance
Zhang, Yufei
;
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012301458
Saved in:
4
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
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