Chen, Yuxin; Narasimhan, Chakravarthi; Zhang, Z. John - In: Marketing Science 20 (2001) 1, pp. 23-41
Our research investigates the competitive ramifications of individual marketing and information management in today … off? Third, should a firm share its customer knowledge so as to improve its rival's targetability? Fourth, how should an … knowledge of individual customers can be a competitive advantage. However, this does not mean that a firm should always protect …