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~person:"Zhu, Hengyuan"
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China
3
Factor analysis
2
Faktorenanalyse
2
Innovation management
2
Innovationsmanagement
2
Mobile phone
2
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Consumer behaviour
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Zhu, Hengyuan
Wu, Guisheng
22
Wang, Qing
4
Eun, Jong-Hak
3
Lee, Keun
3
Lei, Lin
3
Xie, Wei
3
Yan, Ligang
3
Yang, Yan
3
Li, Xianjun
2
Tintchev, Marin T.
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Wang, Yi
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Wei, Shouhua
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Xi, Liang
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Xiong, Hongru
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Eun, Jong-hak
1
Guisheng, Wu
1
Hu, Yimei
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LIN, LEI
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Li, Jizhen
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Li, Xibao
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Lin, Min
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WU, GUISHENG
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Journal of marketing management : MM
3
Innovation : management, policy & practice ; the international journal for innovation research, commercialization, policy analysis and best practice
1
Innovation: organization & management : IOM
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
3
OLC EcoSci
3
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1
What are the effective strategic orientations for new product success under different environments? : an empirical study of Chineses businesses
Yang, Yan
;
Wang, Qing
;
Zhu, Hengyuan
;
Wu, Guisheng
- In:
The journal of product innovation management : an …
29
(
2012
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10009504644
Saved in:
2
Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan
;
Wang, Qing
;
Yan, Ligang
;
Wu, Guisheng
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
Saved in:
3
The interaction between regulation and market and technology opportunities : a case study of the Chines mobile phone industry
Zhu, Hengyuan
;
Yang, Yan
;
Tintchev, Marin T.
;
Wu, Guisheng
- In:
Innovation: organization & management : IOM
8
(
2006
)
1/2
,
pp. 102-112
Persistent link: https://www.econbiz.de/10003371500
Saved in:
4
Are consumers what they consume? - Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan
;
Wang, Qing
;
Yan, Ligang
;
Wu, Guisheng
- In:
Journal of marketing management : MM
25
(
2009
)
3
,
pp. 295-315
Persistent link: https://www.econbiz.de/10008416606
Saved in:
5
Are consumers what they consume? - Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan
;
Wang, Qing
;
Yan, Ligang
;
Wu, Guisheng
- In:
Journal of marketing management : MM
25
(
2009
)
3-4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10008283584
Saved in:
6
The interaction between regulation and market and technology opportunities : a case study of the Chines mobile phone industry
Zhu, Hengyuan
;
Yang, Yan
;
Tintchev, Marin T.
;
Wu, Guisheng
- In:
Innovation : management, policy & practice ; the …
8
(
2006
)
1/2
,
pp. 102-112
Persistent link: https://www.econbiz.de/10009956722
Saved in:
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