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~person:"Zietsman, Mariëtte Louise"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
B-to-B-Marketing
1
Bank
1
Bankgeschäft
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Banking services
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Beziehungsmarketing
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attitudinal loyalty
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banking
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behavioral loyalty
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economic satisfaction
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perceived price
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Zietsman, Mariëtte Louise
Kleinaltenkamp, Michael
17
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
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6
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Lilien, Gary L.
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Claßen, Matthias
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
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Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
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