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~person:"Zirus, Wolfgang"
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Zirus, Wolfgang
Rennhak, Carsten
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Kundenbindungsmaßnahmen von Banken im Privatkundensegment
Rennhak, Carsten
;
Zirus, Wolfgang
- In:
Herausforderung Kundenbindung
,
(pp. 189-200)
.
2006
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