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~person:"Zook, Ze"
~subject:"Handelsbetrieb"
~subject:"Kommunikationsstrategie"
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ECONIS (ZBW)
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Marketing communications : integrating online and offline, customer engagement and digital technologies
Smith, Paul R.
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Zook, Ze
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2020
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Seventh edition
Persistent link: https://www.econbiz.de/10012199145
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Marketing communications : offline and online integration, engagement and analytics
Smith, Paul R.
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Zook, Ze
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2016
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Sixth edition
Persistent link: https://www.econbiz.de/10011389489
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