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~person:"d'Astous, Alain"
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d'Astous, Alain
Carrillat, François A.
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Astous, Alain d'
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European journal of marketing : EJM
1
Journal of advertising research
1
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1
For Better, for Worse? What to Do when Celebrity Endorsements Go Bad
Carrillat, François A
;
d'Astous, Alain
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10010105387
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2
The sponsorship-advertising interface: is less better for sponsors?
Carrillat, François A.
;
d'Astous, Alain
- In:
European journal of marketing : EJM
46
(
2012
)
3
,
pp. 562-575
Persistent link: https://www.econbiz.de/10009846077
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