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~source:"als-doc"
~source:"base"
~source:"repec"
~subject:"customer perceptions"
~type:"article"
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customer perceptions
customer loyalty
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Customer loyalty
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relationship marketing
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marketing
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perceived value
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trust
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corporate reputation
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customer relationship management
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Dadzie, Kofi
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Evans, Jocelyn
1
Gera, Rajat
1
Mack, Rhonda
1
Pandza, Irena
1
Vignali, Claudio
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Global Business and Economics Review
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International Journal of Services, Economics and Management
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World Review of Entrepreneurship, Management and Sustainable Development
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1
Investigating the link between service quality, value, satisfaction and behavioural intentions in a public sector bank in India
Gera, Rajat
- In:
International Journal of Services, Economics and Management
3
(
2011
)
1
,
pp. 3-20
the need for adopting a comprehensive approach to managing
customer
loyalty
. Future studies of antecedents of behavioural …
Persistent link: https://www.econbiz.de/10009353003
Saved in:
2
Perceived value as a basis for shaping the offer of service provider: cases from UK and Croatia
Pandza, Irena
;
Vignali, Claudio
- In:
World Review of Entrepreneurship, Management and …
6
(
2010
)
4
,
pp. 263-275
satisfaction, greater level of
customer
loyalty
and to a greater success of organisation. Due to this, service providers have to …
Persistent link: https://www.econbiz.de/10009353077
Saved in:
3
An examination of the impact of product and service quality perceptions on
customer
loyalty
in rural banks in Ghana: the importance of social networks for nascent entrepreneurs
Dadzie, Kofi
;
Evans, Jocelyn
;
Mack, Rhonda
- In:
Global Business and Economics Review
12
(
2010
)
1/2
,
pp. 100-114
This study focuses on a national sample of customers who used commercial bank products/services in Ghana. The results demonstrate that social and cultural influences are important determinants of marketing practices of banking institutions in Ghana. Although, societal leaders are critical of the...
Persistent link: https://www.econbiz.de/10010668984
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