Leimeister, Jan Marco; Huber, Michael; Bretschneider, Ulrich - Universität <Kassel> / Fachgebiet Wirtschaftsinformatik - 2009
generate ideas for
innovations: idea generation takes place informally without sustainability and is often
driven by … [41].
the underlying idea of integrating customers into the early stages of the innovation
process is the following: the … crowds” is the underlying assumption of
this idea [27, 36], which is illustrated in Figure 1.
In literature and in practice …