Yu, Gyu-chang; Park, Woo-sung; Cho, Yung-ho - In: Management Revue 18 (2007) 4, pp. 392-409
Based upon the sample of 419 MNCs' subsidiaries in Korea, we examined the country of origin effect in the choice of … an important country of origin effect in the choice between a localization strategy and a mixed strategy. North American … subsidiaries were 1.59 times higher than N. American subsidiaries. However, the country of origin was not significantly related to …