LEE, CHUNG HUN; Cranage, David - 2011
consensus, response strategies, attitude change.INTRODUCTIONThis study seeks to understand the process by which consumers … brands they like, and further translate it into attitude change. This research intends to start a theory-based stream of … product attitude: An information processing view. Electronic Commerce Resaerch and Application, 7, 341-352.Park, C., & Lee, T …