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Applying Keller’s
brand
equity
model
in a B2B context : limitations and an empirical test
Kuhn, Kerri-Ann
;
Alpert, F.
-
2004
-to-business (B2B) branding does not exist, nor has there been an empirical study of the applicability of a full
brand
equity
model
in …
Persistent link: https://www.econbiz.de/10009438143
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