Jitareanu, Andy Felix; Mihaila, Mioara - 2023
In the last 10 years, specific marketing activities are increasingly visible. However, marketing is not only about the … relevance of marketing complexity for a free market, by considering a new form of marketing mix approach, going beyond the … traditional 4P form. Currently, the market and enterprises are guided by the 7P or 9P marketing mix strategies, which will be …