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Verhaltenswissenschaftliche Determinanten der Spenderbindung : eine empirische Untersuchung und Implikationen für das Spenderbindungsmanagement
Naskrent, Julia
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2010
Das Konzept der Spenderbindung ist trotz der finanziellen Herausforderungen der
Nonprofit-Organisationen
sowohl in der …
Persistent link: https://www.econbiz.de/10009459142
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