Stout, Patricia A. (contributor) - 2010
Seals-of-approval have been employed as one of the information sources at the time of purchase. However, little is … Signaling Theory to the above inquiry, I propose that people who are exposed to healthy-seeming food products are using seals-of-approval … decision. In contrast, the seals-of-approval on unhealthy-seeming food products may not affect significantly consumers’ brand …