Owusu, Victor; Owusu, Michael Anifori - 2010
This paper examines the market potential for fresh organic lettuce and water melon with arecently collected data on … influence consumers’ willing to pay for organic foodproducts. The estimated market potential for organic fruit is GH¢32 …,117,113 (US$26,453,433) per annum and that of organic vegetable is GH¢1,991,224 (US$1,640,083)per annum suggesting a huge market …