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~source:"econis"
~subject:"Advertising media"
~subject:"Markenimage"
~type_genre:"Book section"
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Advertising media
Markenimage
Advertising planning
208
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
2
Organisation und praktische Anwendung
2
A master class in brand planning : the timeless works of Stephen King
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Breaking new ground in theory and practice
1
Case study and review
1
Fashion marketing
1
Going global: implementing international business operations
1
Handbuch Medienmanagement : mit 46 Tabellen
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
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Management and innovation in the media industry
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing im Nebenfach
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
The Sage handbook of advertising
1
The evolution of brands : from signals of quality to storehouses of trust
1
Theorie und Praxis der Werbung in den Massenmedien
1
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ECONIS (ZBW)
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Ansatzpunkte der Werbepolitik zur Förderung emotionaler Kundenbindung im Facheinzelhandel : dargestellt am Beispiel TROTHE OPTIK
Elste, Ina
;
Kloevekorn-Norgall, Kristian
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 373-403)
.
2013
Persistent link: https://www.econbiz.de/10009774628
Saved in:
2
Kommunikations- und Identitätspolitik
Zich, Christian
- In:
Marketing im Nebenfach
,
(pp. 109-128)
.
2013
Persistent link: https://www.econbiz.de/10010363670
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3
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
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4
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
Saved in:
5
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
6
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
7
Brand equitiy : leveraging brands in international markets
Broyles, S. Allen
;
Thomas, Sunil
;
Kohli, Chiranjeev
; …
-
2011
Persistent link: https://www.econbiz.de/10009232316
Saved in:
8
Fashion marketing communications
Lea-Greenwood, Gaynor
- In:
Fashion marketing
,
(pp. 218-237)
.
2009
Persistent link: https://www.econbiz.de/10003766662
Saved in:
9
Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
Saved in:
10
Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
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