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~source:"econis"
~subject:"Advertising media"
~subject:"Markenimage"
~type_genre:"Lehrbuch"
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2015
-
Second Edition
Persistent link: https://www.econbiz.de/10010474761
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Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
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5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
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Mediaplanung : Methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
)
-
2007
-
5., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515366
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