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~source:"econis"
~subject:"Bankmarketing"
~subject:"Savings bank"
~type_genre:"Conference paper"
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Repositioning business : a strategic response to COVID-19 : proceedings of the 3rd International Conference on "Impact of Current Events on the Future of Busines" (3rd ICEFB, 2021), 23 & 24 April, 2021, Hyderabad, India
1
Werbung für alle Sinne : multimodale Kommunikationsstrategien
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A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja
;
Krishnan, Namitha
- In:
Repositioning business : a strategic response to …
,
(pp. 86-102)
.
2022
Persistent link: https://www.econbiz.de/10013183890
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Inszenierung des Wandels : Funktion von Multimodalität in der Veränderungskommunikation am Beispiel des Imagefilms der Commerzbank 2012/13
Wieder, Regine
;
Rosenberger, Nicole
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012271623
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