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~source:"econis"
~subject:"Corporate Social Responsibility"
~subject:"Marketingmanagement"
~subject:"Verbraucher"
~subject:"Werbung"
~type_genre:"Book section"
~type_genre:"Konferenzschrift"
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Corporate Social Responsibility
Marketingmanagement
Verbraucher
Werbung
Konsumentenverhalten
5,191
Consumer behaviour
5,186
Deutschland
614
Germany
609
Theorie
575
Theory
575
Beziehungsmarketing
419
Relationship marketing
419
Brand management
392
Markenführung
392
Social Web
269
Social web
269
Online-Handel
268
Online retailing
267
Brand
263
Markenartikel
263
Marktforschung
253
Market research
252
Brand image
249
Markenimage
249
USA
245
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242
Internet marketing
214
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214
Marketing management
212
Einzelhandel
208
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206
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196
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194
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194
Welt
160
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160
Umweltbewusstsein
154
Environmental consciousness
151
Nachhaltige Entwicklung
142
Sustainable development
142
Advertising effects
137
Werbewirkung
137
Perception
126
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109
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Konferenzschrift
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4,643
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4,643
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405
Hochschulschrift
388
Graue Literatur
348
Non-commercial literature
348
Arbeitspapier
239
Working Paper
239
Thesis
228
Collection of articles of several authors
183
Sammelwerk
183
Aufsatzsammlung
152
Bibliografie enthalten
74
Bibliography included
74
Lehrbuch
55
Textbook
48
Conference paper
46
Konferenzbeitrag
46
Case study
39
Fallstudie
39
Conference proceedings
32
Reprint
26
Collection of articles written by one author
23
Sammlung
23
Handbook
17
Handbuch
17
Ratgeber
14
Bibliografie
13
Guidebook
13
Glossar enthalten
9
Glossary included
9
Market information
9
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9
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English
412
German
71
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1
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Bhattacharya, C. B.
5
Sen, Sankar
5
Diehl, Sandra
4
Keller, Kevin Lane
4
Flynn, Andrea Godfrey
3
Galan-Ladero, M. Mercedes
3
Gürhan-Canli, Zeynep
3
Homburg, Christian
3
Mehta, Ravi
3
Neve, Geert de
3
Satornino, Cinthia B.
3
Schrader, Ulf
3
Beschorner, Thomas
2
Burroughs, James E.
2
Buvaneswari, P. S.
2
Capriello, Antonella
2
Cauberghe, Verolien
2
Eisend, Martin
2
Elder, Ryan S.
2
Ernszt, Ildikó
2
Fournier, Susan
2
Fries, Anne
2
Gázquez-Abad, Juan Carlos
2
Henninger, Claudia E.
2
Hill, Ronald Paul
2
Hudders, Liselot
2
Iperen, Rudolf-Jan van
2
James, Alana M.
2
Javalgi, Rajshekhar G.
2
Kale, Sudhir H.
2
Lehmann, Donald R.
2
Luetchford, Peter
2
M. S. Mahrinasari
2
Marton, Zsuzsanna
2
Martínez-López, Francisco J.
2
Mayzlin, Dina
2
McDonagh, Pierre
2
Merkle, Wolfgang
2
Mick, David Glen
2
Montgomery, Bruce
2
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American Marketing Association
28
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
European Society for Opinion and Marketing Research
3
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
University of Madras / Department of Commerce
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Research in Income and Wealth
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Deutsches Historisches Institut Washington DC
1
European Advertising Academy
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
International Conference on Consumer Research <2016, Bonn>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Katholische Akademie der Erzdiözese Freiburg
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Marketing Research Congress <44, 1991, Luxembourg>
1
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
1
National Bureau of Economic Research
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Seminar on the Growing Individualisation of Consumer Lifestyles and Demand: How is Marketing Coping with It? <1991, Helsinki>
1
Springer Fachmedien Wiesbaden
1
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Marketing theory and applications
7
Handbook of consumer psychology
6
Measuring and managing brands
6
Green advertising and the reluctant consumer
5
Transformative consumer research for personal and collective well-being
5
Cutting edge international research
4
Sensory marketing : research on the sensuality of products
4
Strategic market creation : a new perspective on marketing and innovation management
4
The Routledge companion to consumer behavior
4
Advances in household economics, consumer behaviour and economic policy
3
Advertising, promotion, and new media
3
Corporate social responsibility and sustainability : from values to impact
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
3
Enhancing customer engagement through location-based marketing
3
European Advertising Academy
3
International marketing ; Vol. 2
3
Marketing im gesellschaftlichen Dialog
3
New world marketing
3
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
3
SpringerLink / Bücher
3
Sustainability in a digital world : new opportunities through new technologies
3
The Sage handbook of advertising
3
The advertising and consumer culture reader
3
The aging consumer : perspectives from psychology and marketing
3
The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
3
Using influencer marketing as a digital business strategy
3
Zur Verantwortung von Unternehmen und Konsumenten
3
AMA educators' proceedings
2
Advances in advertising research
2
Advances in services marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Approaches to corporate social responsibility : knowledge, values, and actions
2
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
2
Communicating corporate social responsibility : perspectives and practice
2
Consumer-brand relationships : theory and practice
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
Corporate brand and corporate reputation
2
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
7
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All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
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Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
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Using influencer marketing as a digital business strategy
,
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Changing consumer buyer decision process in the context of Instamoms
İpekoğlu, Ece
;
Gürkaynak, Nilgün
- In:
Using influencer marketing as a digital business strategy
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Persistent link: https://www.econbiz.de/10014462525
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When sustainability goes wrong : a critical perspective about consumer behaviour, greenwashing, and its impact on sustainability
Boechat, Anna Carolina
;
Baptista, Nuno
;
Torgal, Mariana …
- In:
Effective digital marketing for improving society …
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
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Digital Transformation for Fashion and Luxury Brands : …
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(pp. 249-270)
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2024
Persistent link: https://www.econbiz.de/10014529112
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Neuromarketing as a digital marketing strategy to unravel the evolution of marketing communication
Millagala, Kavindu
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Gunasinghe, Nandana
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Applying business intelligence and innovation to …
,
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.
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Persistent link: https://www.econbiz.de/10014540544
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Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
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Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
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Branded resale apparel programs : a response to collaborative consumption
Feori-Payne, Meegan
;
Perren, Rebeca
;
Lawson, Stephanie J.
- In:
Understanding collaborative consumption
,
(pp. 125-141)
.
2024
Persistent link: https://www.econbiz.de/10014566427
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Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
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American Marketing Association
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AMA Winter Academic …
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2024
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