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~source:"econis"
~subject:"Customer retention"
~type_genre:"Collection of articles written by one author"
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Customer retention
Beziehungsmarketing
53
Relationship marketing
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Consumer behaviour
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8
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Germany
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Supplier relationship management
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Herrmann, Andreas
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Lange, Konstantin
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Maas, Peter
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Mafael, Alexander
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Rüfenacht, Matthias
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Schriftenreihe innovatives Dienstleistungsmanagement
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ECONIS (ZBW)
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The influence of advisors, advisor-customer relationships, and the financial crisis on satisfaction and retention of retail banking customers : three empirical studies
Lange, Konstantin
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2015
Persistent link: https://www.econbiz.de/10010478556
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2
Essays on consumer behavior in the financial services industry and beyond : a multinational, cross-industry perspective on consumer-company relationships
Rüfenacht, Matthias
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2017
Persistent link: https://www.econbiz.de/10011981801
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3
Information processing in customer relationship management : investigating the role of electronic word-of-mouth and loyalty programs
Mafael, Alexander
-
2015
Persistent link: https://www.econbiz.de/10011569813
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