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~source:"econis"
~subject:"Customer satisfaction"
~subject:"Service quality"
~subject:"Service-dominant logic"
~type_genre:"Accompanied by computer file"
~type_genre:"Reprint"
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Customer satisfaction
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Service-dominant logic
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The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
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Service quality, profitability, and the economic worth of customers : what we know and what we need to learn
Zeithaml, Valerie A.
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2009
Persistent link: https://www.econbiz.de/10003836352
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3
Die 150 besten Checklisten zum Kundenmanagement : Kundenanalyse und -bewertung ; Kundenprofile und Kaufverhalten ; Kundenbindung und Customer-Relationship-Management
Vom Hofe, Renate
-
2008
Persistent link: https://www.econbiz.de/10003597500
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