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~source:"econis"
~subject:"Deutschland"
~subject:"Erfolgsfaktor"
~subject:"Market research"
~subject:"Target group"
~subject:"Werbeträger"
~type_genre:"Umfrage"
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ECONIS (ZBW)
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Time-Budget - Ansatz in der Mediaplanung : Ergebnisse der Expertenbefragung in drei Ländern
Franz, Gerhard
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1999
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1. Aufl.
Persistent link: https://www.econbiz.de/10001451274
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