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~source:"econis"
~subject:"Enterprise"
~subject:"Market research"
~type_genre:"Mehrbändiges Werk"
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Focus-Lexikon Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung
Koschnick, Wolfgang J.
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2003
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3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001805907
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Encyclopedia of major marketing campaigns
Riggs, Thomas
(
contributor
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1999
Persistent link: https://www.econbiz.de/10003365030
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