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~source:"econis"
~subject:"Fernsehgerät"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Search: subject_exact:"Consumer electronics industry"
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Fernsehgerät
Consumer electronics industry
42
Unterhaltungselektronik-Industrie
42
Deutschland
9
Germany
9
Television set
8
Japan
6
Multinationales Unternehmen
6
Transnational corporation
6
Innovation management
5
Innovationsmanagement
5
Audioprodukt
4
Brand management
4
Business network
4
Home audio product
4
Markenführung
4
Organisatorischer Wandel
4
Organizational change
4
Unternehmensnetzwerk
4
Beziehungsmarketing
3
Innovation
3
International market entry
3
Internationaler Markteintritt
3
Lieferantenmanagement
3
Loewe AG <Kronach>
3
Outsourcing
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Product design
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Produktgestaltung
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Relationship marketing
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Supplier relationship management
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Asia
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Asian
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Asiatisch
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Glowik, Mario
3
Bald, Thorsten
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Beuttenmuller, Paul
1
Dertinger, Heiko
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Fetscherin, Marc
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Guillot, Didier
1
Heim, Andreas
1
Kindervater, Jürgen
1
Koido, Akihiro
1
Li, Jiahong
1
Lincoln, James R.
1
Lu, Weihang
1
Mao, Yunshi
1
Ouyang, Taohua
1
Rutenbeck, Henrik
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of contemporary marketing in China : theories and practices
1
Japanese firms in transition : responding to the globalization challenge
1
Manufacturing across borders and oceans : Japan, the United States, and Mexico
1
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
1
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ECONIS (ZBW)
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1
Market entry strategies : internationalization theories, concepts and cases of Asian high-technology firms
Glowik, Mario
-
2016
-
2nd, revised and updated edition
Persistent link: https://www.econbiz.de/10011382674
Saved in:
2
Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
Saved in:
3
Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Rutenbeck, Henrik
;
Bald, Thorsten
;
Kindervater, Jürgen
; …
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 3-38)
.
2009
Persistent link: https://www.econbiz.de/10003872063
Saved in:
4
Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China
Glowik, Mario
-
2009
Persistent link: https://www.econbiz.de/10003453197
Saved in:
5
From relocation to regional competence cluster : recent developments of the television set industry in Central- and Eastern European countries
Glowik, Mario
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 73-89)
.
2007
Persistent link: https://www.econbiz.de/10003622547
Saved in:
6
Production system and competitive power of Chinese enterprises : a case study on TCL King color TV
Ouyang, Taohua
;
Li, Jiahong
;
Zhang, Chuyu
;
Mao, Yunshi
; …
- In:
Frontiers of business research in China : selected …
1
(
2007
)
4
,
pp. 494-520
Persistent link: https://www.econbiz.de/10003759700
Saved in:
7
Dyad and network: models of manufacturer-supplier collaboration in the Japanese TV manufacturing industry
Guillot, Didier
;
Lincoln, James R.
- In:
Japanese firms in transition : responding to the …
,
(pp. 159-185)
.
2005
Persistent link: https://www.econbiz.de/10002597667
Saved in:
8
The color television industry : Japanese-US competition and Mexico's maquiladoras
Koido, Akihiro
- In:
Manufacturing across borders and oceans : Japan, the …
,
(pp. 51-75)
.
1991
Persistent link: https://www.econbiz.de/10001410154
Saved in:
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