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~source:"econis"
~subject:"Generation Y"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
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Generation Z
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2
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Führung gestaltet : Generationenwechsel - Digitalisierung - Kulturwandel : Bericht über den 11. Kongress der Sozialwirtschaft vom 16. und 17. Mai 2019 in Magdeburg
2
Post-COVID-19 perspectives on international business
2
Contemporary trends in innovative marketing strategies
1
Designing and communicating experience
1
Digitalisierung und andere Innovationsformen im Management : aktuelle Perspektiven auf die digitale Transformation von Unternehmen und Lebenswelten
1
Generationen-Management : Konzepte, Instrumente, Good-Practice-Ansätze
1
Innovation und Kreativität in Chinas Wirtschaft : deutsch-chinesische Kooperationen: Grundwissen, Erfahrungen und Erkenntnisse
1
Integrating new technologies in international business : opportunities and challenges
1
Measuring consumer behavior in hospitality for enhanced decision making
1
Psychology of retention : theory, research and practice
1
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1
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1
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
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2
The influence of mobile devices on the travel behavior of Millennials (Gen Y)
Trihas, Nikolaos
;
Soumala, Maria
;
Kourgiantakis, Markos
- In:
Measuring consumer behavior in hospitality for enhanced …
,
(pp. 84-103)
.
2023
Persistent link: https://www.econbiz.de/10014295094
Saved in:
3
Educating Successors of Millennial generation as area of cooperation between universities and Polish family businesses
Dźwigoł-Barosz, Mariola
- In:
Science, business, and universities : cooperation, …
,
(pp. 128-145)
.
2022
Persistent link: https://www.econbiz.de/10013473141
Saved in:
4
Millennials und Generation Z : Charakteristika der nachrückenden Beschäftigten-Generationen
Klaffke, Martin
- In:
Generationen-Management : Konzepte, Instrumente, …
,
(pp. 81-133)
.
2022
Persistent link: https://www.econbiz.de/10013459662
Saved in:
5
Social media marketing and purchase behavior of millennials : a systematic literature review
Kumar, Jitender
;
Dixit, Sweta
;
Maurya, Alka
;
Gupta, Ashish
- In:
Integrating new technologies in international business …
,
(pp. 281-291)
.
2022
Persistent link: https://www.econbiz.de/10014382896
Saved in:
6
The impact of source credibility on Irish millennials' brand attitudes and perceptions of brand credibility : a study of Instagram influencers' health and fitness endorsements
Manning, Andrea
;
Muzellec, Laurent
- In:
Designing and communicating experience
,
(pp. 63-76)
.
2021
Persistent link: https://www.econbiz.de/10012648259
Saved in:
7
Attitudes and sustainable investment behavior of millennials in China and Germany : recommendations for investment providers
Schmid, Franziska
;
Rafih, Pierre
;
Guan, Karen Lu
- In:
Innovation und Kreativität in Chinas Wirtschaft : …
,
(pp. 433-464)
.
2021
Persistent link: https://www.econbiz.de/10012648486
Saved in:
8
The millennial consumer : bane of the environment… or solution?
Crova, Léo-Paul
- In:
Post-COVID-19 perspectives on international business
,
(pp. 37-46)
.
2021
Persistent link: https://www.econbiz.de/10012594368
Saved in:
9
The pursuit of loyalty by luxury firms among Generation Y (millennials) and Generation Z consumers
Føllingstad, Julie Solborg
- In:
Post-COVID-19 perspectives on international business
,
(pp. 47-68)
.
2021
Persistent link: https://www.econbiz.de/10012594376
Saved in:
10
Reisebewertung der Generation Y und Z : eine empirische Untersuchung für Reiseveranstalter
Schnorbus, Linda
- In:
Tourismus und Gesellschaft : Kontakte - Konflikte - Konzepte
,
(pp. 427-444)
.
2020
Persistent link: https://www.econbiz.de/10012128276
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