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~source:"econis"
~subject:"International market entry"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of electronic finance : IJEF
1
Journal of world business : JWB
1
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Paradigm : the journal of Institute of Management Technology
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ECONIS (ZBW)
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Empirical investigation on consumer purchase intentions in a growing competitive marketing environment
Sakkthivel, A. M.
;
Rajev, M. K. G.
- In:
International journal of electronic finance : IJEF
6
(
2012
)
3/4
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009705757
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2
The prediction of firm's competitive response from non-market and market perspective : evidence from China
Deng, Xinming
;
Tian, Zhilong
;
Fan, Shuai
;
Abrar, Muhammad
- In:
Nankai business review international
1
(
2010
)
4
,
pp. 416-443
Persistent link: https://www.econbiz.de/10008758338
Saved in:
3
Accelerated internationalization by emerging markets' multinationals : the case of the white goods sector
Bonaglia, Frederico
;
Goldstein, Andrea
;
Mathews, John A.
- In:
Journal of world business : JWB
42
(
2007
)
4
,
pp. 369-383
Persistent link: https://www.econbiz.de/10003583742
Saved in:
4
Segmenting consumers on their lifestyle characteristics
Krishnan, Jayasree
;
Murugan, M. Sakthivel
- In:
Paradigm : the journal of Institute of Management Technology
10
(
2006
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10003510212
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