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~source:"econis"
~subject:"Internationaler Markteintritt"
~subject:"Internationales Management"
~type_genre:"Case study"
~type_genre:"Sammlung"
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Search: subject_exact:"Internationale Werbung"
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Internationaler Markteintritt
Internationales Management
International marketing
135
Internationales Marketing
135
Multinationales Unternehmen
28
Transnational corporation
26
Deutschland
24
Germany
22
Marketingmanagement
20
Marketing management
18
Brand management
17
Markenführung
17
Globalisierung
15
International market entry
15
USA
15
United States
15
Globalization
14
China
10
Welt
10
World
10
Competitive strategy
8
Consumer behaviour
8
Konsumentenverhalten
8
Strategisches Management
8
Wettbewerbsstrategie
8
Japan
7
Automotive industry
6
Cosmetics industry
6
International management
6
KMU
6
Kfz-Industrie
6
Kosmetikindustrie
6
Management
6
Marketing
6
SME
6
Theorie
6
Theory
6
Beziehungsmarketing
5
France
5
Frankreich
5
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Type of publication
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Book / Working Paper
17
Article
6
Type of publication (narrower categories)
All
Case study
Sammlung
Article in journal
210
Aufsatz in Zeitschrift
210
Aufsatz im Buch
58
Book section
58
Collection of articles of several authors
53
Sammelwerk
53
Lehrbuch
47
Textbook
44
Hochschulschrift
31
Thesis
27
Aufsatzsammlung
24
Fallstudie
22
Graue Literatur
21
Non-commercial literature
21
Glossar enthalten
16
Glossary included
16
Bibliografie enthalten
10
Bibliography included
10
Konferenzschrift
9
Arbeitspapier
8
Working Paper
8
Fallstudiensammlung
6
Conference proceedings
5
Handbook
5
Handbuch
5
Conference paper
4
Konferenzbeitrag
4
Reprint
3
Amtsdruckschrift
2
Bibliografie
2
CD-ROM, DVD
2
Einführung
2
Government document
2
Guidebook
2
Ratgeber
2
Systematic review
2
Übersichtsarbeit
2
Collection of articles written by one author
1
Country report
1
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Language
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English
15
German
13
Author
All
Zentes, Joachim
5
Aktas, Ramazan
2
Genis-Gruber, Ahu
2
Swoboda, Bernhard
2
Bartlett, Christopher A.
1
Botten, Neil
1
Braaten, David O.
1
Cui, Annie Peng
1
Czinkota, Michael R.
1
Elsner, Stefan
1
Ergenzinger, Rudolf
1
Hünerberg, Reinhard
1
Keegan, Warren J.
1
Kohlert, Helmut
1
Krulis-Randa, Jan S.
1
Kunze, Mathias
1
Liewehr, Marc
1
McManus, John
1
Moran, Robert T.
1
Quelch, John A.
1
Rarick, Charles A.
1
Ronkainen, Ilkka A.
1
Sabel, Charles F.
1
Schlegelmilch, Bodo B.
1
Stöttinger, Barbara
1
Tomasitz-Möseneder, Gabriele
1
Wajda, Theresa A.
1
Walsh, John Edward
1
Walsh, Michael F.
1
White, Don
1
Yip, George S.
1
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Institution
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David Rockefeller Center for Latin American Studies
1
Inter-American Development Bank
1
Published in...
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Gabler-Lehrbuch
2
Cases on business and management in the MENA region : new trends and opportunities
1
Chandos business and management series
1
E-marketing ; Vol. 3
1
Entrepreneurship in international marketing
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Gabler Edition Wissenschaft / Forum Marketing
1
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
1
Gabler Lehrbuch
1
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
1
Internationalisierung von Vertrieb und Handel
1
Managing cultural differences series
1
Osteuropa im Fokus : Zahlen, Daten und Fakten zu Direktmarketing und Versandhandel
1
Studium
1
The Harcourt College Publishers series in management
1
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ECONIS (ZBW)
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1
International business case studies for the multicultural marketplace
Moran, Robert T.
(
ed.
);
Braaten, David O.
(
ed.
); …
-
2016
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011558597
Saved in:
2
Luxury brands in emerging markets : a case study on China
Cui, Annie Peng
;
Wajda, Theresa A.
;
Walsh, Michael F.
- In:
Entrepreneurship in international marketing
,
(pp. 287-305)
.
2015
Persistent link: https://www.econbiz.de/10010493025
Saved in:
3
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
4
Path to success : innovative managerial approach
Genis-Gruber, Ahu
;
Aktas, Ramazan
-
2012
Persistent link: https://www.econbiz.de/10009575097
Saved in:
5
Export pioneers in Latin America
Sabel, Charles F.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009626193
Saved in:
6
International expansion of the world's four largest retail companies
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 881-899)
.
2011
Persistent link: https://www.econbiz.de/10009310240
Saved in:
7
Path to success : innovative managerial approach
Genis-Gruber, Ahu
;
Aktas, Ramazan
- In:
Cases on business and management in the MENA region : …
,
(pp. 99-114)
.
2011
Persistent link: https://www.econbiz.de/10009406275
Saved in:
8
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
Zentes, Joachim
(
ed.
)
-
2011
-
4., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014007810
Saved in:
9
Die Profilierung globaler Unternehmensperformances durch strategisches Direktmarketing : Darstellung am Beispiel der Deutschen Post World Net
Kunze, Mathias
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003741900
Saved in:
10
Managing global business strategies : a twenty-first-century perspective
McManus, John
;
White, Don
;
Botten, Neil
-
2008
Persistent link: https://www.econbiz.de/10003679720
Saved in:
1
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