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~source:"econis"
~subject:"Kommunikation"
~subject:"digitisation"
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Using digital sources : the future of business history?
Nix, Adam
;
Decker, Stephanie
- In:
Business history
65
(
2023
)
6
,
pp. 1048-1071
Persistent link: https://www.econbiz.de/10014391853
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The emergence of neuromarketing investigated through online public communications (2002-2008)
Levallois, Clement
;
Smidts, Ale
;
Wouters, Paul
- In:
Business history
63
(
2021
)
3
,
pp. 443-466
Persistent link: https://www.econbiz.de/10012483791
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