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~source:"econis"
~subject:"Kongress"
~subject:"Media industries"
~type_genre:"Book section"
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Kongress
Media industries
Digital media
198
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197
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21
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19
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18
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15
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De Gruyter handbook of media economics
2
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
2
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Empirische Medienökonomie : Reflexionen der Arbeiten von Wolfgang Seufert
1
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
1
Handbook of research on managing information systems in developing economies
1
How to succeed in the digital age : strategies from 17 top managers
1
Information systems and management in media and entertainment industries
1
Policy and marketing strategies for digital media
1
Political economies of the media : the transformation of the global media industries
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Strategic corporate communication in the digital age
1
Wertschöpfung durch Medien im Wandel
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ECONIS (ZBW)
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1
Developing a curriculum for media economics
Raats, Tim
- In:
De Gruyter handbook of media economics
,
(pp. 115-125)
.
2024
Persistent link: https://www.econbiz.de/10014538859
Saved in:
2
Digital platforms and minority language media : exploring the prospects of Banjara language media in India
Sathya Prakash, Elavarthi
;
Bhargav, Nimmagadda
- In:
De Gruyter handbook of media economics
,
(pp. 527-538)
.
2024
Persistent link: https://www.econbiz.de/10014540263
Saved in:
3
Strategic dialogic communication through
digital
media
during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
4
Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi
;
Mogaji, Emmanuel
;
Katuse, Paul
;
Twum, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 267-284)
.
2023
Persistent link: https://www.econbiz.de/10014289805
Saved in:
5
Strategic responses to disruptive digital innovation and their effects in the news media industry : a viewpoint for future research
Vonbackustein, Klaus Komla
- In:
Handbook of research on managing information systems in …
,
(pp. 532-539)
.
2020
Persistent link: https://www.econbiz.de/10012241493
Saved in:
6
The strategic role of communication standards for media companies
Hess, Thomas
;
Köster, Antonia
;
Matt, Christian
- In:
Information systems and management in media and …
,
(pp. 83-99)
.
2016
Persistent link: https://www.econbiz.de/10011627300
Saved in:
7
Digitale Transformation in Medien- und Industrieunternehmen - Auswirkungen der Digitalisierung auf Produzenten
Pagel, Sven
- In:
Empirische Medienökonomie : Reflexionen der Arbeiten …
,
(pp. 235-248)
.
2016
Persistent link: https://www.econbiz.de/10011859270
Saved in:
8
Customer-oriented approaches in a digitized media world : a progress report
Döpfner, Mathias
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 165-180)
.
2014
Persistent link: https://www.econbiz.de/10010341229
Saved in:
9
Digital
media
and the roots of marketing strategy
Picard, Robert G.
- In:
Policy and marketing strategies for digital media
,
(pp. 195-201)
.
2014
Persistent link: https://www.econbiz.de/10010367982
Saved in:
10
Zeitvorteile als Treiber der Digitalisierung von Wissenschafts-, Lehr- und Fachmedien
Birkelbach, Ralf
- In:
Digitalisierung des Handels mit ePace : innovative …
,
(pp. 139-152)
.
2013
Persistent link: https://www.econbiz.de/10009773964
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