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~source:"econis"
~subject:"Markenführung"
~subject:"Organisatorischer Wandel"
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Search: subject_exact:"Media management"
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Markenführung
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Media management
120
Medienmanagement
112
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59
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59
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30
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24
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media management
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JMM : the international journal on media management
3
International journal on media management : JMM
2
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2
Bibliothek der Mediengestaltung
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Schmalenbach business review : sbr
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ECONIS (ZBW)
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Transforming media : reviewing the issues and contexts of change in media management research
Malmelin, Nando
;
Virta, Sari
;
Kuismin, Ari
- In:
Journal of media business studies
19
(
2022
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10013357162
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2
Harnessing change in a disruptive environment : case studies in media management and innovation
García-Avilés, Jose Alberto
- In:
Media and change management : creating a path for new …
,
(pp. 363-379)
.
2022
Persistent link: https://www.econbiz.de/10013167415
Saved in:
3
Organisational transformation of Chinese media groups : the gradual emergence of strategic actors
Meier, Silvan Ralph
-
2017
Persistent link: https://www.econbiz.de/10011720733
Saved in:
4
Innovationsmanagement für TV-Unternehmen : organisatorische und personalwirtschaftliche Implikationen auf Basis crossmedialer Contentkonzeption
Schüller, Janina
-
2015
Persistent link: https://www.econbiz.de/10010494791
Saved in:
5
Using brand equity to model ROI for social media marketing
Shay, Ronen
;
Van Der Horst, Morgan
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10012201719
Saved in:
6
The mediating role of consumer engagement with the brand community and its effect on corporate reputation
Ferreira, Mateus
;
Zambaldi, Felipe
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10012201720
Saved in:
7
Medienmarketing : Branding - Werbung - Corporate Identity
Bühler, Peter
;
Schlaich, Patrick
;
Sinner, Dominik
-
2019
Persistent link: https://www.econbiz.de/10011956535
Saved in:
8
Assessing the consumer-based brand equity of news media firms : a new validated scale
Victoria-Mas, María
;
Lacasa-Mas, Ivan
;
Marimon, Frederic
- In:
Journal of media business studies
15
(
2018
)
3
,
pp. 214-235
Persistent link: https://www.econbiz.de/10012051036
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9
Reduktion von Komplexität und Unsicherheit : eine organisationsökonomische Untersuchung am Beispiel der Newsroom-Konvergenz
Wilczek, Bartosz
-
2018
Persistent link: https://www.econbiz.de/10011756631
Saved in:
10
How can brand-owned media be managed? : exploring the managerial success factors of the new interrelation between brands and media
Baetzgen, Andreas
;
Tropp, Jörg
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 135-155
Persistent link: https://www.econbiz.de/10011432578
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