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~source:"econis"
~subject:"Market research"
~type_genre:"Graue Literatur"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Werbebotschaft"
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1998-2010
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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ECONIS (ZBW)
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Focus-Lexikon Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung
Koschnick, Wolfgang J.
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2003
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3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001805907
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Adressenselektion bei Mail-Order-Aktionen mittels kategorieller Regression : die Problematik der Modellauswahl
Musiol, Gerald
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1996
Persistent link: https://www.econbiz.de/10000622378
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Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald
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1996
Persistent link: https://www.econbiz.de/10000622388
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