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~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Multi-volume publication"
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Marketingtheorie
Marketingmanagement
26
Marketing management
24
Deutschland
5
Germany
5
Marketing
5
Marketing theory
5
Consumer behaviour
3
Emerging economies
3
International market entry
3
Internationaler Markteintritt
3
Konsumentenverhalten
3
Multinationales Unternehmen
3
Schwellenländer
3
Transnational corporation
3
Competition
2
Deutsch
2
Englisch
2
Gastronomie
2
Hungary
2
Innovation
2
International marketing
2
Internationales Marketing
2
Management
2
Market research
2
Marktforschung
2
Marktkommunikation
2
Medien
2
Restaurant industry
2
Tourism industry
2
Tourism policy
2
Tourismuspolitik
2
Tourismuswirtschaft
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Ukraine
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Ungarn
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Wettbewerb
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11.07.1986
1
1899-1992
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Advertising
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Arbeitsbeziehungen
1
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Multi-volume publication
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166
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79
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68
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57
Book section
57
Collection of articles of several authors
47
Sammelwerk
47
Graue Literatur
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Non-commercial literature
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Konferenzschrift
33
Hochschulschrift
30
Thesis
25
Conference proceedings
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Aufsatzsammlung
21
Reprint
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Arbeitspapier
17
Glossar enthalten
17
Glossary included
17
Working Paper
17
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9
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7
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Sammlung
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Fallstudie
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CD-ROM, DVD
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Elektronischer Datenträger
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Bibliografie
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Accompanied by computer file
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Sheth, Jagdish N.
3
Grönroos, Christian
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Kotler, Philip
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Krishnan, Balaji C.
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Wandl, Claudia
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American Marketing Association
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Legends in marketing
3
Proceedings series / American Marketing Association
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Schriften der Johannes-Kepler-Universität Linz / Reihe B, Wirtschafts- und Sozialwissenschaften
1
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ECONIS (ZBW)
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Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
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2
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
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3
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
4
Die Einführung des Marketing in den Unternehmungen der österreichischen Wirtschaft
Wandl, Claudia
-
1995
Persistent link: https://www.econbiz.de/10000913944
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5
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
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