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~source:"econis"
~subject:"Sales promotion"
~subject:"Theorie"
~type_genre:"Working Paper"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Absatzmittlergerichtetes Markenmanagement in Konsumgütermärkten
Westphal, Oliver
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2010
Persistent link: https://www.econbiz.de/10009665192
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
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2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
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3
Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
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Dynamic spatial competition between multi-store firms
Aguirregabiria, Victor
;
Vicentini, Gustavo
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2014
Persistent link: https://www.econbiz.de/10010461852
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