//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Schätzung"
~subject:"Theorie"
~type_genre:"Collection of articles written by one author"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkungsforschung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Schätzung
Theorie
Advertising effects
17
Werbewirkung
17
Consumer behaviour
8
Konsumentenverhalten
8
Theory
7
Advertising
4
Werbung
4
Internet marketing
3
Online-Marketing
3
Product differentiation
3
Produktdifferenzierung
3
USA
3
United States
3
Cigarette industry
2
Deutschland
2
Estimation
2
Germany
2
Impact assessment
2
Social Web
2
Social web
2
Wirkungsanalyse
2
Zigarettenindustrie
2
Advertising planning
1
Advertising regulation
1
Altersvorsorge
1
Auslandsinvestition
1
Bayes-Statistik
1
Bayesian inference
1
Begrenzte Rationalität
1
Behavioral economics
1
Bounded rationality
1
Brand
1
Child mortality
1
Children
1
Cognition
1
Comparative advantage
1
Computerspiel
1
Consumer attitudes
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
7
Type of publication (narrower categories)
All
Collection of articles written by one author
Article in journal
154
Aufsatz in Zeitschrift
154
Hochschulschrift
120
Graue Literatur
114
Non-commercial literature
114
Thesis
105
Arbeitspapier
86
Working Paper
86
Aufsatz im Buch
84
Book section
84
Bibliografie enthalten
23
Bibliography included
23
Lehrbuch
16
Collection of articles of several authors
12
Sammelwerk
12
Textbook
12
Systematic review
8
Übersichtsarbeit
8
Sammlung
7
Aufsatzsammlung
6
Case study
6
Fallstudie
6
Conference paper
2
Konferenzbeitrag
2
Konferenzschrift
2
Abstract
1
Conference proceedings
1
Mikroform
1
more ...
less ...
Language
All
English
7
German
1
Author
All
Albers, Sönke
1
Alichi, Ali
1
Funk, Burkhardt
1
Hoyer, Wayne D.
1
Jacoby, Jacob
1
Mick, David Glen
1
Palangkaraya, Alfons
1
Proppe, Dennis
1
Sarstedt, Marko
1
Sheth, Jagdish N.
1
Solomon, Michael R.
1
Stange, Martin
1
Weinberg, Stephen Ernest
1
more ...
less ...
Institution
All
Leuphana Universität Lüneburg
1
Published in...
All
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Legends in consumer behavior
1
Source
All
ECONIS (ZBW)
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
-
2017
Persistent link: https://www.econbiz.de/10011654073
Saved in:
2
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
3
Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis
-
2008
Persistent link: https://www.econbiz.de/10003772250
Saved in:
4
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
5
Essays on the relationship of public policy and citizens' welfare
Alichi, Ali
-
2007
Persistent link: https://www.econbiz.de/10009261381
Saved in:
6
Essays in the economics of lifecycle decision making
Weinberg, Stephen Ernest
-
2007
Persistent link: https://www.econbiz.de/10009707363
Saved in:
7
Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons
-
2004
Persistent link: https://www.econbiz.de/10003378813
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->