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~source:"econis"
~subject:"Theorie"
~subject:"Wirkungsanalyse"
~type_genre:"Collection of articles written by one author"
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Wirkungsanalyse
Advertising effects
17
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4
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4
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Mick, David Glen
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
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Legends in consumer behavior
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ECONIS (ZBW)
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
-
2017
Persistent link: https://www.econbiz.de/10011654073
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2
The influence of weather on consumer behavior and advertising effectiveness
Weißmüller, Felix Rafael Maria
-
2019
Persistent link: https://www.econbiz.de/10012060238
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3
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
4
Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis
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2008
Persistent link: https://www.econbiz.de/10003772250
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5
Selected contributions to market-based management
Sarstedt, Marko
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2008
Persistent link: https://www.econbiz.de/10003743726
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6
Essays on the relationship of public policy and citizens' welfare
Alichi, Ali
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2007
Persistent link: https://www.econbiz.de/10009261381
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7
Essays in the economics of lifecycle decision making
Weinberg, Stephen Ernest
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2007
Persistent link: https://www.econbiz.de/10009707363
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8
A dynamic equilibrium analysis of the cigarette oligopoly
Tan, Wei
-
2005
Persistent link: https://www.econbiz.de/10003904274
Saved in:
9
Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons
-
2004
Persistent link: https://www.econbiz.de/10003378813
Saved in:
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