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Search: "Dolbec, Pierre-Yann"
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Dolbec, Pierre-Yann
8
Castilhos, Rodrigo B.
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How established organizations combine logics to reconfigure resources and adapt to marketization : a case study of Brazilian religious schools
Dolbec, Pierre-Yann
;
Castilhos, Rodrigo B.
;
Fonseca, …
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 118-135
Persistent link: https://www.econbiz.de/10012801837
Saved in:
2
A practice perspective on market evolution : how craft and commercial coffee firms expand practices and develop markets
Dolbec, Pierre-Yann
;
Arsel, Zeynep
;
Aboelenien, Aya
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 50-69
Persistent link: https://www.econbiz.de/10013438824
Saved in:
3
Digital marketing strategy
Dolbec, Pierre-Yann
-
2021
Persistent link: https://www.econbiz.de/10014245879
Saved in:
4
Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann
;
Fischer, Eileen
;
Canniford, Robin
- In:
Marketing theory
21
(
2021
)
4
,
pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
Saved in:
5
Conceptualizing spatial types : characteristics, transitions, and research avenues
Castilhos, Rodrigo B.
;
Dolbec, Pierre-Yann
- In:
Marketing theory
18
(
2018
)
2
,
pp. 154-168
Persistent link: https://www.econbiz.de/10011894345
Saved in:
6
Introducing a spatial perspective to analyze market dynamics
Castilhos, Rodrigo B.
;
Dolbec, Pierre-Yann
;
Veresiu, Ela
- In:
Marketing theory
17
(
2017
)
1
,
pp. 9-29
Persistent link: https://www.econbiz.de/10011675810
Saved in:
7
Refashioning a field? : connected consumers and institutional dynamics in markets
Dolbec, Pierre-Yann
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1447-1468
Persistent link: https://www.econbiz.de/10010526525
Saved in:
8
The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
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