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Cooling off and backing out : understanding consumer decisions to rescind a product purchase
Sparks, Beverley
;
Bradley, Graham L.
;
Jennings, Gayle R.
; …
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2903-2910
Persistent link: https://www.econbiz.de/10010235283
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