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Who am I? : determinants of young consumer need for uniqueness in India
Gupta, Vineet
;
Gupta, Gaurav
- In:
International journal of Indian culture and business …
24
(
2021
)
3
,
pp. 368-385
Persistent link: https://www.econbiz.de/10012799053
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2
Innovativeness and uniqueness as motivations for online shopping tendency and the mediating role of information acquisition
Adityan, H.
;
Harikrishnan, K.
;
Anand, S. Joseph Jeya
; …
- In:
International journal of business innovation and research
13
(
2017
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10011724244
Saved in:
3
How to promote purchase of carbon offset products : labeling vs. calculation?
Liu, Longzhu
;
Rong, Chen
;
He, Feng
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 942-948
Persistent link: https://www.econbiz.de/10010516674
Saved in:
4
A study on psychological modelling of market maven for marketing operations with special reference to Indian market
Harikrishnan, K.
;
Ashok, D.
;
Dominic, P. D. D.
;
Anand, …
- In:
International journal of business excellence
7
(
2014
)
4
,
pp. 473-498
Persistent link: https://www.econbiz.de/10011296475
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