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Search: subject:"Hedonic and utilitarian value"
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Consumer behaviour
4
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4
Utilitarismus
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Hedonic price index
3
Hedonischer Preisindex
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Hedonic and utilitarian value
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hedonic and utilitarian value
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deal proneness
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loyalty
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Business horizons
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ECONIS (ZBW)
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Still work and/or fun? : corroboration of the hedonic and utilitarian shopping value scale
Picot-Coupey, Karine
;
Krey, Nina
;
Huré, Elodie
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 578-590
Persistent link: https://www.econbiz.de/10012494320
Saved in:
2
Hedonic
and
utilitarian
value
: the role of shared responsibility in higher education services
Cao, Joanne T.
;
Foster, Jamye
;
Yaoyuneyong, Gallayanee
; …
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 134-152
Persistent link: https://www.econbiz.de/10012179304
Saved in:
3
Using online opinion leaders to promote the
hedonic
and
utilitarian
value
of products and services
Lin, Hsin-Chen
;
Bruning, Patrick F.
;
Swarna, Hepsi
- In:
Business horizons
61
(
2018
)
3
,
pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
Saved in:
4
Eating-out motivations and variety-seeking behavior : an exploratory approach on loyalty behavior
Kwun, David Joon-wuk
;
Hwang, Joyce Hyunjoo
;
Kim, Tae-hee
- In:
Journal of hospitality marketing & management
22
(
2013
)
3/4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10009768007
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