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Search: subject_exact:"Markenartikel"
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Markenartikel
8,810
Brand
7,742
Brand management
5,046
Markenführung
5,046
Consumer behaviour
4,129
Konsumentenverhalten
4,129
Markenimage
3,198
Brand image
3,172
Beziehungsmarketing
1,230
Relationship marketing
1,229
Theorie
721
Theory
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Deutschland
663
Handelsmarke
521
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506
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418
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416
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411
Einzelhandel
388
Werbung
382
Retail trade
376
Advertising
331
Markenpolitik
322
Markenrecht
297
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295
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280
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Bibliografie enthalten
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Sattler, Henrik
33
Keller, Kevin Lane
30
De Chernatony, Leslie
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Burmann, Christoph
26
Bruhn, Manfred
25
Dawes, John
24
Phau, Ian
24
Baumgarth, Carsten
23
Huber, Frank
22
Sarkar, Abhigyan
19
Fetscherin, Marc
17
Meffert, Heribert
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Ahlert, Dieter
15
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Hruschka, Harald
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Loureiro, Sandra Maria Correia
13
Olbrich, Rainer
13
Gierl, Heribert
12
Herrmann, Andreas
12
MacInnis, Deborah J.
12
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Springer Fachmedien Wiesbaden
16
National Bureau of Economic Research
13
Gesellschaft zur Erforschung des Markenwesens
10
Markenverband
10
NetLibrary, Inc
7
Verlag Dr. Kovač
6
Information Resources Management Association
5
Europäische Kommission
4
Haufe-Lexware GmbH & Co. KG
4
United States Trademark Association
4
Fördergesellschaft Marketing an der Universität Augsburg
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
American Marketing Association
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Foreign Department of the Continental and Commercial Banks
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Group of Governmental Experts on the Economic, Commercial and Developmental Aspects of Industrial Property in the Transfer of Technology to Developing Countries, Geneva
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
Hochschule Offenburg
2
Institut für Demoskopie Allensbach
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Nomos Verlagsgesellschaft
2
Pan American Union / General Legal Division
2
United Nations Conference on Trade and Development, Trade and Development Board, Committee on Transfer of Technology
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
12. Congrès international de droit financier et fiscal, Knokke (Belgique) 1958
1
A. C. Nielsen Company
1
Access Marketing Management e.V.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Arthur D. Little, Inc
1
Association Nutrition Demain
1
Association of the Bar of the City of New York
1
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Published in...
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The journal of brand management : an international journal
282
Journal of business research : JBR
275
The journal of product & brand management
198
Journal of retailing and consumer services
164
The Trademark reporter
82
Psychology & marketing
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
70
Journal of marketing research : JMR
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
53
Asia Pacific journal of marketing and logistics
46
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Business horizons
33
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of retailing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of the Academy of Marketing Science
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
242
EconStor
23
BASE
5
OLC EcoSci
5
USB Cologne (business full texts)
4
ArchiDok
4
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8801
Markenartikel heute : Marke, Markt und Marketing
Andreae, Clemens-August
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10014007511
Saved in:
8802
Die Produkttreue der Konsumenten
Weinberg, Peter
-
1977
Persistent link: https://www.econbiz.de/10014001806
Saved in:
8803
Die Preisbindung im Handel : neue Eindrücke aus Nordamerika und Westeuropa
Gross, Herbert
-
1957
-
1. - 4. Tsd.
Persistent link: https://www.econbiz.de/10014471570
Saved in:
8804
Die Markentreue im Konsumgüterbereich
Nolte, Hartmut
-
1976
Persistent link: https://www.econbiz.de/10000050227
Saved in:
8805
Markenartikel : das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl.
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10000350146
Saved in:
8806
Die vertikale Preisbindung bei Markenartikeln : Untersuchungen über Preisbildungs- und Preisbindungsvorgänge in der Wirklichkeit
Röper, Burkhardt
-
1955
Persistent link: https://www.econbiz.de/10000049668
Saved in:
8807
Verbraucher beim Einkauf : eine wirtschaftssoziologische Studie über die Rolle des Markenartikels
Noelle-Neumann, Elisabeth
;
Schmidtchen, Gerhard
-
1968
Persistent link: https://www.econbiz.de/10000050851
Saved in:
8808
Markenartikel : die ökonomischen Gesetze ihrer Preisbildung und Preisbindung
Mellerowicz, Konrad
-
1955
Persistent link: https://www.econbiz.de/10000052130
Saved in:
8809
Die Verletzung des Markenrechts durch unerwünschte Importe von Originalwaren
Kunz, Hans Peter
-
1966
Persistent link: https://www.econbiz.de/10000154033
Saved in:
8810
Markenartikel - Trumpf auf allen Märkten : hinter den Kulissen bedeutender Markenartikel
Suhr, Werner
-
1961
Persistent link: https://www.econbiz.de/10000527892
Saved in:
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