Elfarmawi, Wouroud - In: Foundations of Management 11 (2019) 1, pp. 23-32
the beneficial use of a CRM system for customer satisfaction and product innovation. Data were gathered through sur …-tion between the use of CRM system and customer satisfaction. They indicated the use of CRM system could improve the relationship …) usage, product innovation, and customer satisfaction. The general problem was the lack of evidence indicating the use of CRM …