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Worth the effort? Comparison of different MCMC algorithms for estimating the Pareto/NBD model
Simon, Lydia
;
Adler, Jost
- In:
Journal of Business Economics
92
(
2021
)
4
,
pp. 707-733
The Pareto/NBD model is one of the best-known models in
customer
base
analysis
. Extant literature has brought up three …
Persistent link: https://www.econbiz.de/10014501795
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