Farmania, Aini; Elsyah, Riska Dwinda; Tuori, Michael Aaron - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 2, pp. 1-20
websites. For this reason, an e-commerce platform should create e-loyalty, to make it the best option among many stores. This … is the first study investigating ten factors that contribute to e-Customer Relationship Management (e-CRM) value on e-loyalty … investigation was carried out, to validate the instrument items regarding the e-CRM factors and e-loyalty indicators, using …