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Customer Relationship Management (CRM)
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Customer Satisfaction Index (CSI)
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HoReCa (hotel, restaurant, and cafe industry)
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Net Promoter Score (NPS)
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costs related to dissatisfied customers
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satisfied and loyal customers
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Coman, Dan Marius
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Amfiteatru Economic Journal
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Mathematical model for determining costs of unsatisfied customers of HoReCa industry
Zaman, Gheorghe
;
Valentina, Florea Nicoleta
;
Ionescu, …
- In:
Amfiteatru Economic Journal
24
(
2022
)
59
,
pp. 268-288
retaining valuable, satisfied, and
loyal
customers
are important goals of CRM. The aim of the paper is to highlight the crucial …
Persistent link: https://www.econbiz.de/10014462063
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