Bakator, Mihalj; Vukoja, Marija; Manestar, Dino - In: UTMS Journal of Economics 14 (2023) 1, pp. 63-73
This paper investigates the changing business paradigm, enterprise competitiveness, and the arrival of Marketing 5 ….0. To remain competitive, businesses must adapt to digital marketing, innovative technology, and a growing emphasis on … Marketing 5.0, which is defined by the incorporation of advanced technology into marketing strategies such as artificial …