Kleih, Anne-Katrin; Lehberger, Mira; Sparke, Kai - In: PraxisWISSEN Marketing 5 (2020) 01/2020, pp. 87-97
Photos have become an important part of private and public communication due to technical and digital developments. Photo-based qualitative interviews are capable not only of investigating subjective and implicit conditions, but also of making use of the everyday social practice of taking...