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bid shading
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generalized second price auction
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nonparametric estimation
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sponsored search advertising
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Nonparametric Estimation of
Sponsored
Search
Auctions and Impacts of AD Quality on Search Revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of
sponsored
search
auctions in which advertisers are ranked by bid and ad …
Persistent link: https://www.econbiz.de/10014290222
Saved in:
2
Nonparametric estimation of
sponsored
search
auctions and impacts of ad quality on search revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of
sponsored
search
auctions in which advertisers are ranked by bid and ad …
Persistent link: https://www.econbiz.de/10014480658
Saved in:
3
Quality Certificates Alleviate Consumer Aversion to
Sponsored
Search
Advertising
Hui, Xiang
;
Liu, Meng
-
2022
We study consumer response towards
sponsored
search
advertising and how to improve advertising performance on a large e …
Persistent link: https://www.econbiz.de/10013427672
Saved in:
4
Two pricing mechanisms in
sponsored
search
advertising
Yang, Wei
;
Feng, Youyi
;
Xiao, Baichun
- In:
Games
4
(
2013
)
1
,
pp. 125-143
Sponsored
search
advertising has grown rapidly since the last decade and is now a significant revenue source for search …
Persistent link: https://www.econbiz.de/10010369426
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