Fernandes, Raquel; Sousa, Bruno; Fonseca, Manuel; … - In: Administrative Sciences 13 (2023) 6, pp. 1-13
Branding, with a special focus on the close relationship that employees feel with the company. To perform this analysis, a case … obtained, it is concluded that the Employer Branding perceived by the employees is of a positive image of the company, but they … (digital marketing and employer branding) and for socially responsible behavior by organizations (in a Portuguese context). …