Barann, Benjamin; Betzing, Jan H.; Niemann, Marco; … - In: Electronic Markets 32 (2020) 2, pp. 523-545
E-commerce has embraced the digital transformation and innovated with e-service touchpoints to improve customers …’ behavioral intentions toward e-service touchpoints. Therefore, drawing from the dominant design theory, this article first … device. The results provide a foundation for further research on customers’ behavioral intentions toward BaM e-service …